BAT Family & Football Day, august 2017

Client: British American Tobacco (BAT)

Date: August 26th, 2017

Venue: Vesta sports and health complex

Number of participants: 530

Tasks:

To strengthen the corporate culture of the company and the opinion that British American Tobacco in Belarus is the best tobacco company and employer.
To arouse the competitive spirit.
To unite the team in the sporting struggle, to work up mutual understanding in informal atmosphere.
To build friendly relationship within the team, to create the feeling of unity.
To add a family feel into the event.
To involve all the participants of the event and have a good time together.

Solutions:

Special logo of the event.
The football teams were supported by the company’s own cheerleading group. The company’s employees made a special performance.
A special t-shirt signed by a company’s football players that later became a decoration of the office and a nice reminder about Family&Football Day.
An after-match tournament for the best penalty kicker – any participant of the event could become the one.
A funny family 80’s style warming-up.
The fan school for adults and kids (common workshops on fan attributes, cheer learning, thematic aero-tattoos etc.
Family obstacle course with special gifts for all the participants.
A tasty cake branded specially for the event.