Devexperts Tbilisi Opening

Client: Devexperts Global
Project: Tbilisi Office Opening Date: December 1st 2022 Location: Axis Towers, Tbilisi 

TV program about opening: 
Watch video
Check time at: 39:17 

 Goals & Tasks
 Marketing (communication) goal: Devexperts opens the office in Tbilisi and wants to attract young Georgian IT specialists who want to develop in an international company.
Task: To gain good coverage among Georgian young specialists and students via universities, state officials, and IT influencers.

Key message:
Devexperts is open to educational activities and human capital investments. We came to Georgia to help young specialists gain knowledge and give them opportunities to enter the international labor market.


 1. PR Management and organizing strategy (inc.Presentations in English and Georgian; Articles about opening in mass media; TV Imedi About opening in morning program).

 2. Arranging Meetings with Universities, Ministry of Economics (inc. Preparing Presentations; Providing with list of Universities, Goverment, organizations, Techno Park. Providing list of persons for meetings; Invitations and delivery)
 3. Official Opening Event (inc. catering, technical equipment, ghiro and video shooting, hosting and administrating of the event etc)